...-structured interviews with managers, 12 with IT designers and 4 generationally segmented focus groups with 6–9 participants each. Findings Three main themes were identified: (1) design requirements, (2) perceived user acceptance and (3) future expectations. Two types of requirements emerged – printed...

... improvements to this industry, the determinants and barriers to this process are still unappreciated by research in the field. Design/methodology/approach Due to the emerging nature of the research field, the paper adopts an explorative field study based on focus groups involving a total of 36 participants...

... is typically captured by quantitative models. Design/methodology/approach The research adopts a mixed-methods approach. It begins with qualitative data collection through focus group discussions involving experienced FDA users aimed at uncovering in-depth motivations behind reuse behaviour. Insights from...

... a preventive “education” on the issue of the effects of alcohol consumption is suitable to improve the perception of responsible communication. Design/methodology/approach A focus group methodology was used. Three interviews were conducted with 21 university students. The interview protocol was divided...

... preferences for three prototypes of plant-based egg, namely the liquid, powder and egg-shaped. Design/methodology/approach Nine focus groups in the United Kingdom and nine in Italy were conducted, with a total of 180 participants. A thematic analysis of results was conducted. Findings In terms...

... structured focus groups (total participants n = 41) were run in Suzhou China, in Chinese, to gather consumers' perceptions towards food safety cues. Findings A total of 18 safety cues were identified during the focus group discussions. Certifications, country of origin, production date and shelf...

... A dried mango was used as a case study involving three countries: Indonesia, China and the Netherlands. Data were collected from nine focus groups (n=53 participants) and were content-analysed to acquire in-depth insights. Findings Four themes of health perception emerged, namely, nutrition...

... Focus groups Parents Children Social cognitive theory Eating away from home Nutrition education American adults report eating away from home (e.g. at school, work, restaurants and vending machines) nearly four meals per week (Kant et al., 2015), with meals and snacks purchased...

... of packaging and labeling of Requeijão cheese on the purchasing behavior of different age groups of consumers in order to obtain marketing information that aid in increasing sales of Requeijão cheese. Design/methodology/approach Three focus groups were created, each one composed of ten participants...

.../approach Seven focus group interviews were carried out with 40 Irish regular meat consumers (30 female, ten male) who were solely or jointly responsible for food shopping. Two rounds of card sorting procedures were employed to reveal perceptions on reformulation of 20 different processed meat products...

... a qualitative study by means of six visits for observation and data compilation to stores, four face-to-face open semi-structured interviews with store owners and a focus group with local producers to acquire a global picture of the main regional sugar market characteristics from the supply side. Moreover...

... and sensory expectations of meat substitutes and the appropriateness of the use of meat substitutes in meals. Design/methodology/approach In total, 46 consumers took part in seven focus group discussions. These discussions consisted of three steps, starting with a general discussion on meat substitutes...

... and consumption of wild and farmed fish in Europe. Design/methodology/approach In total, 28 focus groups were conducted in the capitals of seven European countries: France, Italy, Germany, Greece, Norway, Spain and the UK, between January‐March 2009. Data were analyzed with the qualitative software Atlas/ti...

.../approach Three focus group studies, exploring consumers' ready‐to‐heat (RTH) meal dilemmas, were conducted in Norway. Findings The frequency of barriers and four narratives are presented, and the results indicate that consumers face bottom‐up dilemmas related to barriers like sensory perception...

... this day-to-day stress. Finally, Objective four was to determine the impact of this stress-relief alternative on use of existing stress coping strategies. A two-stage approach was taken to answer the four objectives. Focus groups were initially conducted to explore the situational contexts...

... will help to explain why dietary change is so difficult to sustain. Sensory studies and focus group discussions were conducted with consumers to assess their perceptions, acceptance and preferences for reduced fat products. The results implied that consumers associate reduced fat foods with inferior sensory...

... methods, the focus group and the semi‐structured interview. Examines the effect on the family of one member′s change in diet, and uses a multi‐method, multi‐stage research design. This design has offered the opportunity to use an inductive process of analysis which has resulted in the emergence...

... methods commonly used in market(ing) research. Despite the specificity of findings, suggests that other disciplines might consider using market research techniques to gain access to purposeful and relevant information. © MCB UP Limited 1995 Data collection techniques Diet Focus groups Market...

...Mark Jenkins; K. Sara Harrison Considers the focus group as an alternative to the traditional structured questionnaire. Their appeal, what they can and cannot achieve, and four key questions related to conducting focus groups are discussed. Focus groups are relevant to a broad spectrum of marketing...