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Keywords: Food eco-labeling
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Journal Articles
Journal:
British Food Journal
British Food Journal (2022) 124 (11): 3582–3594.
Published: 07 December 2021
... in fostering sustainable behavior. Originality/value Food labeling is little explored, despite its growing importance for consumers. This research is a window in green marketing issues, specifically in global branding strategies. Eco-labels National culture Sustainable behavior Food eco-labeling...
