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Keywords: Food over-ordering behaviour
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Journal Articles
Decoding excess: the role of social media celebrities and impression management in food over-ordering in luxury dining
Available to Purchase
Journal:
British Food Journal
British Food Journal (2026) 128 (1): 213–236.
Published: 22 September 2025
...Xie Hui; Saqib Ali; Ken Wang; Ahmad M.A. Zamil Purpose This study aims to investigate the psychological and socially constructed drivers of food over-ordering behaviour (OOB) in luxury communal dining settings. Specifically, it extends the value-belief-norm (VBN) theory by integrating...
