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Keywords: Food trucks
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Journal Articles
The rise of the food truck phenomenon: an integrated model of consumers' intentions to visit food trucks
Available to Purchase
Journal:
British Food Journal
British Food Journal (2023) 125 (9): 3288–3303.
Published: 18 April 2023
...Kian Yeik Koay; Chee Wei Cheah; Natarsha Ganesan Purpose In recent times, the market for food trucks has been growing due to customers seeking convenient food options. However, not many studies have been carried out to understand why consumers choose to visit food trucks. Hence, the purpose...
