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Keywords: Fuzzy clustering algorithm
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Journal Articles
Applying data mining for online CRM marketing strategy: An empirical case of coffee shop industry in Taiwan
Available to Purchase
Journal:
British Food Journal
British Food Journal (2018) 120 (3): 665–675.
Published: 05 March 2018
.../methodology/approach Via a proposed data mining approach, the study used fuzzy clustering algorithm and Apriori algorithm to analyze customers for obtaining more marketing and purchasing knowledge of online CRM systems. Findings The research found three hard markets and one fuzzy market. Furthermore...
