...Francesco Bimbo; Alessandro Bonanno; Rosaria Viscecchia Purpose Geographical indication (GI) labels aim to improving farmers' and processors' income. This article studies how characteristics related to GI groups and their reputation (e.g. the producer group size, longevity and production decisions...

... from a sample of 99 consumers in Northern Italy. A non-hypothetical BDM auction in a wine-tasting experiment was implemented. Findings The results show that the additional information plays a significant role in widening the WTP gap between the two geographical indications (GIs), while the blind...