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Keywords: Green perceived value
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Journal Articles
Journal:
British Food Journal
British Food Journal (2026) 128 (13): 529–550.
Published: 24 April 2026
...Eva María Murgado-Armenteros; Cecilia López-Boronat; Sergio Valdelomar-Muñoz; Manuel Parras-Rosa Purpose Growing concern about sustainability has made green perceived value a key factor in food purchase decisions. This study aims to examine how consumers interpret extrinsic cues (packaging...
Journal Articles
Journal:
British Food Journal
British Food Journal (2019) 121 (2): 320–332.
Published: 13 March 2019
...Eunju Woo; Yeong Gug Kim Purpose The purpose of this paper is to apply the multidimensional construct of green perceived value (GPV) to the buying behavior of green food products to enhance the understanding of consumer behavior intentions and explain the formation of the intention to buy green...
