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Keywords: Hedonistic approach
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Journal Articles
Journal:
British Food Journal
British Food Journal (2020) 122 (8): 2707–2723.
Published: 20 October 2019
... an optimistic or stress-free mood (Cooper, 1994). Hedonistic approach involves contents as “pleasure/enjoyment/comfort […] associated with contents representing certain mind-sets, including a focus on the self, the present moment, and the tangible, and a focus on taking and consuming what one needs and wants...
