...Ana Belen Perdigones; Monica Gomez-Suarez Purpose This study explores the relationship between impulse buying and impulse eating of unhealthy foods, two behaviours traditionally examined in isolation. By integrating these domains, this study aims to provide a unified theoretical and empirical...

... to be the strongest facilitating antecedent of shopping engagement. However, reward was revealed to have an insignificant effect on shopping engagement. In addition, it was found that consumers undergo a processual development with regard to their impulse buying of retail food products. More precisely, shopping...

... at: gere.attila@uni-mate.hu ; gereattilaphd@gmail.com 02 03 2021 15 07 2021 01 08 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Consumer's choice Coupons Impulse buying Shopping lists Shopping habits European Union...

... collected for 19.75 percent usable response rate (254 out of 1,286). Findings Results of this study proved that harmonious passion can improve both long-term intrinsic enjoyment and short-term positive feelings, while exert no effects on impulse buying. On the other hand, obsessive passion can...

...Paulo Duarte; Mário Raposo; Marlene Ferraz Purpose – This article aims to examine the influence of marketing-controlled external motivators of impulse buying behaviour of snack foods in cafeterias among young students. Design/methodology/approach – A questionnaire was used to ask a sample...