... to understand the craft beer preferences of foreign tourists in India. We used in-depth interviews with stakeholders in the Indian craft beer industry and a structured survey with 384 foreign tourists using the location intercept technique. The analytical hierarchy process model (Eigen value approach) and chi...

... of product and market attributes assist in driving customer satisfaction. Originality/value The value of this study lies in analysing different types of speciality coffee buying behaviour at café, particularly in emerging economies like India, where coffee retail market is still in its infancy stage...

... consumption. Around the world, and even in emerging markets like India, a broader spectrum of consumers is considering organic products post the COVID-19 pandemic, driven by their potential health and environmental benefits (Chandra and Rosmann, 2020 ; USDA, 2023). Although growing awareness and interest...

...-use rights only Food waste India Pro-social behavior Consumer attitudes Behavioral intentions Social norms Generating household food waste has become a global issue that not only leads to the degradation of the environment but also to financial loss (Thyberg and Tonjes, 2016...

... in developing economies like India. Therefore, this study tries to frame and validate the instrumental scale by collecting data from 574 organic food item consumers to examine the determinants of purchase intention among consumers in India. Design/methodology/approach This study has employed advanced...

...Prasant Kumar Pandey; Naval Bajpai; Abhijeet V. Tiwari Purpose Many studies conducted on cause-related marketing (CaRM) are concentrated in advanced economies. However, there is very little work reported pertaining to CaRM in emerging economies like India. Hence, the aim of this study...

... supply chain Enablers ISM Dairy industry India “V” is coded in SSIM if enabler “i” is leading to enablers “j” “A” is coded in SSIM if enabler “j” is leading to enabler “i”; “X” coded in SSIM if both the enabler “i” and “j” are leading to each other; “O” coded in SSIM...

... the foreign tourists' food consumption value and explore its influences on the destination's food image. Design/methodology/approach The data collection was performed from 433 foreign tourists who visited Delhi, India, using a structured survey instrument and chief constructs were measured as the first...

.... Air pollution is a major concern across the globe. Today, India is one of the second largest polluted countries. Billions of people living in India are exposed to unhealthy levels of air that emerged from different sources causing the shortening of Indian life (The work Bank, 2021). Air pollution...

..., which creates challenges due to limited resources and weak institutional capacity (Neeliah et al., 2013 ; DaSilva-Glasgow, 2020). Hence, through the analysis, exporters and policymakers can better understand how various FSMs influence firms' export decision. India ranks second in world...

...Shweta Pandey; Deepak Chawla; Sandeep Puri Purpose This study explores and compares the reasons for or against including situational triggers on the adoption of food delivery apps (FDAs) across lesser-researched Asian countries like India and the Philippines. Design/methodology/approach...

...Vikas Gupta; Manohar Sajnani Purpose The purpose of this paper is to find out how the overall destination experiences of the foreign tourists in India are influenced by the perceived authenticity of the street foods and the degree of their variation/modification. It will also discuss how...

...Vikas Gupta; Manohar Sajnani Purpose The purpose of this paper is to discover the numerous risk and benefit perceptions involved in the patrons’ purchase and consumption decisions related to wine in India. It will also recognise and find out the motives behind the consumers’ drinking patterns...

... among adolescents in private schools in Kolkata, India. Design/methodology/approach A cross-sectional, paper-based, self-administered dietary and lifestyle survey was completed by 1,026 year-nine students aged 14–16 years. Cross-tabulation analyses were performed to compare the frequencies...

... informed the recruitment of 1,026 year 9 students from nine private schools in Kolkata, India, and data were collected through self-completion of paper-based questionnaires. Frequencies and χ² analyses were computed. Findings The school children reported that energy-dense, nutrient...

... and consumers’ purchase decisions. Originality/value As labeling regulation is a comparatively recent phenomenon in India, study of the usage and influence of food labels on young consumers’ purchase decision, a hitherto not much-studied subject, will contribute significantly to the literature on food...

... followed by cross-promotions, attractive packaging designs, price promotions and premium promotions. These findings were further corroborated by Soni (2013) through content analysis of 107 food packages in India. She found that semiotics, novelty packaging and price promotions are used in majority...

...Jabir Ali; Sushil Kumar Purpose – The purpose of this paper is to analyze the structure of contractual arrangements in mango orchards and factors affecting the mango contract design in India. Design/methodology/approach – The study is based on personal structured questionnaire survey of 83...

... food products and their respective market attributes. Design/methodology/approach – A total of 282 households of two middle-sized cities of India were personally surveyed with a structured questionnaire. Simple statistical analysis such as frequency distribution, factor analysis and analysis...

... in society and proposed reforms in public distribution system (PDS), NFSA is a promising effort for food security in India. The purpose of this paper is to put forth various aspects of NFSA and to identify issues and challenges for its implementation in the light of Indian PDS. Design/methodology...