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Keywords: Innovation acceptance models
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Journal Articles
The role of cultural identity in acceptance of wine innovations in wine regions
Available to Purchase
Journal:
British Food Journal
British Food Journal (2023) 125 (3): 869–885.
Published: 10 May 2022
... 12 2021 05 04 2022 21 04 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Cultural identity Wine culture Tradition Innovation acceptance models Consumer behavior Wine marketing Interest in wine culture...
