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Keywords: Innovation acceptance models
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Journal Articles
Journal:
British Food Journal
British Food Journal (2023) 125 (3): 869–885.
Published: 10 May 2022
... Tradition Innovation acceptance models Consumer behavior Wine marketing © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Cristina Olarte-Pascual can be contacted at: cristina.olarte@unirioja.es Interest in wine culture is an increasingly...
