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Keywords: Intentions to visit
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Journal Articles
The rise of the food truck phenomenon: an integrated model of consumers' intentions to visit food trucks
Available to Purchase
Journal:
British Food Journal
British Food Journal (2023) 125 (9): 3288–3303.
Published: 18 April 2023
... of this study is to understand consumers' intentions to visit food trucks through the theoretical lenses of the theory of planned behaviour (TPB) and the theory of consumption values (TCV). Design/methodology/approach A purposive sampling method was utilised to gather data from 203 food truck customers...
