... for developing countries into the global market. Roberta de Castro Souza can be contacted at: robertacsouza@usp.br © Emerald Group Publishing Limited 2012 Buyer‐seller relationships Case studies Transactions Europe Brazil Fruits International marketing Supply chain management Value chain...

... on a long‐term orientation (LTO). Because LTO is a value based on tradition, it takes longer for foreign businesses to embed themselves into such a society. © Emerald Group Publishing Limited 2009 Food products Retail marketing China Market share International marketing Adam...

...Gwyn Campbell; Gwyn Campbell; Nathalie Guibert Purpose This introductory paper aims to place the contributions to this special issue within the context of the recent impact of globalisation on the wine industry, characterised by rapidly growing and evolving international markets, the expansion...

... ideas for a more extensive interpretation of wine marketing today. © Emerald Group Publishing Limited 2004 Wines Winemaking Italy Regional marketing International marketing None of the numerous food products that comprise the Italian food tradition can boast of business...

.... In particular, the analysis shows that, in this case, first of all quality then specialisation and innovation for change has led the organisation to market leadership. Confectionery Italy Internal markets International marketing Christmas Easter © Emerald Group Publishing Limited 2004...

... Cadbury Dairy Milk France International marketing Situation analysis Cadbury Schweppes is the world’s fourth biggest supplier of chocolate and sugar confectionery. The group markets a mix of global, regional and local brands and has manufacturing plants in 25 countries and sales...

... the market, add little value to their basic products and who fail to anticipate and react to change. © MCB UP Limited 1992 Dairy industry International Marketing European Union 32 BRITISH FOOD JOURNAL 94,5 T he structure of the EC dairy industry will change radically over the next few years...