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Keywords: Italian millennials
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Journal Articles
Italian millennials' preferences for wine: an exploratory study
Available to PurchaseFederico Nassivera, Gianluigi Gallenti, Stefania Troiano, Francesco Marangon, Marta Cosmina, Paolo Bogoni, Barbara Campisi, Matteo Carzedda
Journal:
British Food Journal
British Food Journal (2020) 122 (8): 2403–2423.
Published: 28 April 2020
... of millennials’ habits that can take into account the strategies of wine companies in order to develop a constructive relationship with Generation Y in Italy. Social implications This research contributes to knowledge regarding the wine consumption habits of Italian millennials. Originality/value...
