... of their consumption and the personal values that guided consumers’ buying decision-making processes, alongside aspects related to food safety. Design/methodology/approach Using a qualitative approach, the study employed the laddering technique to gather data from consumers at farmers markets in Indiana. Data...

... in this product choice. Design/methodology/approach Three projective techniques were applied to 480 consumers who answered a rating task about liking, health, sustainability, quality taste, and utilization as ingredients, fulfilled completion sentences, and performed a hard laddering task. Findings...

... follows a descriptive qualitative study that used in-depth interviews and laddering, to collect data among 40 interviews with regular consumers of specialty coffees in Brazil. The interviews were transcribed, and from the content analysis, the attributes, consequences and values that emerged...

... of the means-end chain theory. Design/methodology/approach In this qualitative descriptive study, 40 in-depth laddering interviews were conducted in the state of Minas Gerais, Brazil, which were transcribed and codified from the attributes, consequences, and values that emerged in the discourse of the wine...

.... Poppy Arsil can be contacted at: poppy74arsil@gmail.com 17 09 2017 19 01 2018 22 01 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Motivation Means-end chain Halal food Laddering Personal value...

.... Local food Motivation Laddering Means-end chain Decision segmentation analysis Market segmentation There is no widely accepted definition of “local food” worldwide, although geographic distance between food production and consumption is often associated with the definition of “local” (Adams...

.... Consumers of the brands Nescafé Dolce Gusto and Nespresso capsule-based beverages were selected, and comparatively analyzed to understand the possible differences perceived by the consumers of each brand. Design/methodology/approach Based on a soft laddering technique, 27 in-depth interviews were...

... when experiencing the disturbances and their alleviation can be explored. Design/methodology/approach One‐on‐one interviews with general questions and laddering/means‐end chain (MEC) elicitation were used to reveal both physical and psychological impacts of GI disturbances and alleviation...