...Soledad Cuevas; Anna Kristina Edenbrandt; Barbara Haesler Purpose This study aims to analyse the potential and limitations of voluntary standards to improve environmental sustainability and welfare in the UK lamb sector. It addresses the following questions: (1) How do consumers value climate...

...Rodolfo Bernabéu; Antonio Tendero; Miguel Olmeda Purpose This study measures the degree of influence that attributes such as price, organic production, origin and commercial type have on Spanish consumers when purchasing lamb meat, while also analysing various lamb meat differentiation strategies...