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Keywords: Likeability
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Journal Articles
Luigi Galletto, Francesco Caracciolo, Vasco Boatto, Luigino Barisan, Deborah Franceschi, Marica Lillo
Journal:
British Food Journal
British Food Journal (2021) 123 (4): 1478–1493.
Published: 10 December 2020
...Luigi Galletto; Francesco Caracciolo; Vasco Boatto; Luigino Barisan; Deborah Franceschi; Marica Lillo Purpose Consumer likeability and willingness to pay (WTP) for two Italian sparkling wines, (Conegliano Valdobbiadene Prosecco DOCG and Prosecco DOC) are evaluated through a non-hypothetical Becker...
