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Keywords: Mainland China
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Journal Articles
Journal:
British Food Journal
British Food Journal (2015) 117 (5): 1581–1595.
Published: 05 May 2015
... food in mainland China. These insights can help European food marketers to better understand mainland Chinese consumers and the current image of their products in mainland China so that they can develop effective marketing strategies for this huge and potential food market. Participants of this study...
