... and product descriptions affect consumers’ health perceptions and purchase intentions. Design/methodology/approach An online survey was conducted with 153 consumers of plant-based products using a self-administered questionnaire via Google Forms. The study was divided into two stages: market research...

... 31 07 2023 11 09 2023 21 09 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Perception Purchase intention Consumer behavior Market research Conjoint analysis Special beer According to Blackwell et al. (2009...

... developed. Design/methodology/approach Market research was conducted to determine the availability of DFICs in the United Kingdom (UK) and thus select the varieties to assess. Mild cheddar was chosen for its popularity wide availability in the United Kingdom and Italian-style hard cheese for its complex...

... Publishing Limited Licensed re-use rights only Risk perception Market research Probit model Over the last few years, several case of serious food scares, such as dioxins, BSE, blue mozzarella, avian flu, swine fever, have negatively influenced the consumers’ behavior and resulted in a major...

... Garner can be contacted at: benjamin.garner@ung.edu 14 03 2018 14 06 2018 14 06 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Consumer behaviour Supply chain Market research Qualitative methods Farmers market...

.... 13) explain: Consumer behaviour Shopping Experience Customer satisfaction Market research Customer surveys Internet Customer retail experience Post‐purchase experience Food retailing To an increasing degree, food retailers are facing the challenge of differentiation. Besides...

... of consumption, the degree of knowledge about the product and the participants' previous experience increase the purchasing intention for the MG. Originality/value In contrast to traditional market research studies that use hypothetical methods, the authors use non‐hypothetical elicitation mechanism...

... properties and perceive them with a degree of scepticism and mistrust. Diet Health Taste Sensory studies Focus groups Market research Reduced fat foods are generally considered to improve the healthiness of the diet, help control weight and benefit physical well being generally (Viaene...

... volunteers gave written, informed consent to participate in the experiment. Participants were told that this was a study of food preference and food choice over a 15‐day period. © MCB UP Limited 2000 Market research Taste Food As a food is eaten within a meal, the pleasantness...

... in this sector were sold regionally, but the nationals have developed strong regional brands into national products in the 1990s. This trend has been led by Whitbread’s, Boddington, Carlsberg Tetley, Scottish Courages, John Smith Extra Smooth and Bass Worthington. Beer Market research Questionnaires...

...Leo Paul Dana Kentucky Fried Chicken has made a very successful entry into China. This case is about the KFC outlet at the Dong Fong Hotel, in Shanghai. The hotel was recently closed for renovations. © MCB UP Limited 1999 China Fast food Product quality Customer satisfaction Market...

... half were from the C1 category. Of the respondents, 51 per cent had completed third level education and the majority were married (64 per cent) (Table II ). Consumer behaviour Dairy industry Market research New product development Taste Cheese is a most versatile and nutritious...

... “impulsive” behaviour such as buying items that are not needed, purchasing products which will not be used, etc. Consumer behaviour Market research The development process which has taken place in Spanish society since the decade of the sixties up to the present allows us to define the present...

..., the recent research helps in the interpretation of these attitudes towards the canned meat market. © Company 1998 Market research Meat Nutrition Federico Molteni was very blunt with Maria Sole Biseo. “I want to put a really innovative project to the top management within a couple of months...

...D.W. Marshall Offers an introduction to using market research methods and provides an illustrative example of their application to the study of Scottish eating habits. Provides a brief review of some of the secondary data sources on food and examines the pros and cons of several primary research...

.... Research found that 29 per cent of the general public bought organic foods at some time. Consumer attitudes Environment Health Market research Organic food Premium pricing Surveys United Kingdom The market for organically‐grown products experienced rapid growth during the late 1980s, due...

... because they are commercially feasible. Conjoint analysis Consumer attitudes Food industry Market research Product attributes Quality United Kingdom Qualitative research revealed several possible indicators of quality and freshness of eggs which buyers evaluate. In the event it was decided...

... in the market for a product like semi‐skimmed milk but with much less saturated fat. Market Research[ 6 ] has shown that: 90 per cent of people already regard semi‐skimmed milk as healthy; 70 per cent of people still wish to avoid or cut down on the fat in their diet; 66 per cent of people...

...Howard Biggs In Western Europe extensive use of sophisticated market research as measured against the financial implications of even small changes in market share still means that the cost of research is modest. Is such detailed research relevant, accurate or necessary in East European markets...

... of the 1992 UK industry, identifies leading players and trends, and provides comparisons with selected European countries. Bases the information on market research undertaken by Technomic Consultants in 1992 during the compilation of its report on UK chain restaurants. © MCB UP Limited 1993...