... structure of melon consumers at farmers markets, elucidating how attributes, consequences and values interact to guide purchasing decisions. The means-end chain theory offers a novel approach to understanding consumer behavior in this context. Luiz Henrique de Barros Vilas Boas can be contacted...

...Marcos Giovane da Silva; Luiz Henrique de Barros Vilas Boas; Alberdan José da Silva Teodoro Purpose This study aimed to describe the cognitive associations existing among specialty coffee consumers through the means-end chain theory and personal values. Design/methodology/approach The research...

... in Jakarta, and personal interviews were conducted using soft laddering techniques linking to means-end chain (MEC) analysis. The associations among attributes, consequences and values were mapped into a graphical hierarchy to depict the cognitive structure of consuming ethnic food. Findings The unique...

... of the means-end chain theory. Design/methodology/approach In this qualitative descriptive study, 40 in-depth laddering interviews were conducted in the state of Minas Gerais, Brazil, which were transcribed and codified from the attributes, consequences, and values that emerged in the discourse of the wine...

... Indonesian and 80 Malaysian Muslims have been analyzed, using a means-end chain (MEC) approach, in relation to halal food. Findings Primary personal values are identified as a better sense of personal security. This is ascribed as seeking “better future” and “go to heaven.” Other personal values...

...Poppy Arsil; Elton Li; Johan Bruwer; Graham Lyons Purpose The purpose of this paper is twofold: first, to investigate the motives of urban consumers when purchasing local food products using means-end chain (MEC) analysis and second, to introduce an alternative approach to segment the market based...

...Poppy Arsil; Elton Li; Johan Bruwer; Graham Lyons Purpose – The purpose of this paper is to investigate how consumers from a developing country background such as Indonesia make local fresh food decisions for daily eating. Design/methodology/approach – The use of the means-end chain...

.../methodology/approach – The study related grape consumption with consumers based on Means-end chain analysis. The data were gathered with both laddering interviews (n=37) and questionnaire survey returned by 843 individuals in 31 provinces of China. The data were firstly processed by SPSS software...