Skip to Main Content
Keywords: Michelin Guide restaurants
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

Do social media influencers’ personal brands drive purchase intentions toward Michelin Guide restaurants? Empirical evidence from Malaysia and Thailand

Available to Purchase
Yu Liang, Tat-Huei Cham, Risidaxshinni Kumarusamy, Hon Tat Huam
Journal: British Food Journal
British Food Journal (2025) 127 (11): 3959–3979.
https://doi.org/10.1108/BFJ-10-2024-1058
Published: 12 August 2025
...’ purchase intentions (PI) towards Michelin Guide restaurants. It also explores the moderating role of nationality in these relationships. Design/methodology/approach Purposive sampling was employed to select a sample of consumers in Malaysia and Thailand who follow SMIs promoting Michelin Guide...
View article titled, Do social media influencers’ personal brands drive purchase intentions toward Michelin Guide restaurants? Empirical evidence from Malaysia and Thailand
Open the PDF for Do social media influencers’ personal brands drive purchase intentions toward Michelin Guide restaurants? Empirical evidence from Malaysia and Thailand in another window
Add to Citation Manager for Do social media influencers’ personal brands drive purchase intentions toward Michelin Guide restaurants? Empirical evidence from Malaysia and Thailand
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Please sign in to your personal account to gift article access.

Register

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Gift articles remaining: --

Gift article access

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Gift articles remaining: --

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses.

You have reached the limit of 10 links within a 30 day period.

Sharing Unavailable

Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.