... a questionnaire to evaluate the efficacy of textual and pictorial warning messages on high- and low-fat food products. Similarly, Study 2 replicated this comparison while incorporating a neuromarketing instrument to gauge participants’ cerebral reactions. Findings Results indicate that pictorial warnings...

... Coding System Circumplex model of affect Emotional factors Neuromarketing The projected increase in world population to 9bn people by 2050 impacts and challenges food provision security with risks to human existence (Wendin and Nyberg, 2021) due to a needed quantity of food that will double...

... experimental research was analysed with behavioural and brainwave data. This study’s original contribution is that it explored wine tasting preferences from a neuromarketing perspective. The results of this study can provide empirical evidence on how to effectively use music in marketing strategies...