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Keywords: New retail
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Journal Articles
Journal:
British Food Journal
British Food Journal (2020) 122 (4): 1215–1237.
Published: 22 February 2020
...), online-to-offline in-store (O2O In-store) and New Retail. It also explored consumer preferences for specific food categories within the four e-commerce modes. Design/methodology/approach An online survey was administered to 954 participants from three Chinese cities: Beijing, Shanghai and Shenzhen...
