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Keywords: Online group buying
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Journal Articles
Journal:
British Food Journal
British Food Journal (2022) 124 (12): 4387–4405.
Published: 14 January 2022
...Shu-Chiung Lin; Hsiao-Ting Tseng; Farid Shirazi Purpose This study investigates the relationship between buyers’ psychological antecedent and repurchase intentions in online group buying. Considering and evaluating pre-purchase, the authors measure the buyers’ overall experience of online group...
Journal Articles
Journal:
British Food Journal
British Food Journal (2013) 116 (1): 44–61.
Published: 20 December 2013
...Shu-Chun Chang; Pei-Yu Chou; Wen-Chien Lo Purpose – The purposes of this study are: to investigate the relationship of personal background to online group buying's satisfaction and to establish the relationship between consumer's satisfactions and repurchase intention. Design/methodology...
