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Keywords: Ordered logistic model
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Journal Articles
Journal:
British Food Journal
British Food Journal (2016) 118 (7): 1769–1782.
Published: 04 July 2016
.... Design/methodology/approach – The data were collected from 876 randomly selected consumers in Shandong Province, China. And an ordered logistic model was established to analyze influencing factors of consumer trust. Findings – Chinese consumers generally lack trust in organic milk. Consumer trust...
