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Journal Articles

Chinese consumer trust and preferences for organic labels from different regions: Evidence from real choice experiment

Mo Chen, Yiqin Wang, Shijiu Yin, Wuyang Hu, Fei Han
Journal: British Food Journal
British Food Journal (2019) 121 (7): 1521–1535.
https://doi.org/10.1108/BFJ-02-2018-0128
Published: 03 June 2019
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Journal Articles

Consumer preference and willingness to pay for the traceability information attribute of infant milk formula: Evidence from a choice experiment in China

Shijiu Yin, Ying Li, Yingjun Xu, Mo Chen, Yiqin Wang
Journal: British Food Journal
British Food Journal (2017) 119 (6): 1276–1288.
https://doi.org/10.1108/BFJ-11-2016-0555
Published: 05 June 2017
View article titled, Consumer preference and willingness to pay for the traceability information attribute of infant milk formula: Evidence from a choice experiment in China
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Journal Articles

Consumer trust in organic milk of different brands: the role of Chinese organic label

Shijiu Yin, Mo Chen, Yusheng Chen, Yingjun Xu, Zongsen Zou, Yiqin Wang
Journal: British Food Journal
British Food Journal (2016) 118 (7): 1769–1782.
https://doi.org/10.1108/BFJ-11-2015-0449
Published: 04 July 2016
View article titled, Consumer trust in organic milk of different brands: the role of Chinese organic label
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Journal Articles

Consumers’ willingness to pay for tomatoes carrying different organic labels: Evidence from auction experiments

Mo Chen, Shijiu Yin, Yingjun Xu, Zhiwei Wang
Journal: British Food Journal
British Food Journal (2015) 117 (11): 2814–2830.
https://doi.org/10.1108/BFJ-12-2014-0415
Published: 02 November 2015
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