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Journal Articles

Perception bias, social embedding and consumer willingness to pay for chilled pork packaging: empirical analysis based on multiple experiments

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Jiehong Zhou, Fei Han, Xiaoyu Han, Zhen Yan
Journal: British Food Journal
British Food Journal (2024) 126 (2): 645–661.
https://doi.org/10.1108/BFJ-02-2023-0096
Published: 13 November 2023
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Journal Articles

Chinese consumer trust and preferences for organic labels from different regions: Evidence from real choice experiment

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Mo Chen, Yiqin Wang, Shijiu Yin, Wuyang Hu, Fei Han
Journal: British Food Journal
British Food Journal (2019) 121 (7): 1521–1535.
https://doi.org/10.1108/BFJ-02-2018-0128
Published: 03 June 2019
View article titled, Chinese consumer trust and preferences for organic labels from different regions: Evidence from real choice experiment
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