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Perception bias, social embedding and consumer willingness to pay for chilled pork packaging: empirical analysis based on multiple experiments

Jiehong Zhou, Fei Han, Xiaoyu Han, Zhen Yan

British Food Journal (2024) 126 (2): 645–661.

https://doi.org/10.1108/BFJ-02-2023-0096

Published: 13 November 2023

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