... recommendation agents, trust, anthropomorphism and purchase intentions. Data are collected by an online research platform and analyzed by ANOVA and PROCESS 213. Findings The results find that consumers exhibit significantly greater willingness to purchase organic foods when information is provided by AI (vs...

...Muhammad Ashraf Fauzi; Mohd Najmuddin Hasan; Laili Zulkepeli; Kamini Karuppiah Purpose This review provides a fundamental analysis of the knowledge structure of consumers’ organic food purchase and consumption behaviour based on the theory of planned behaviour (TPB). Consumers' consumption...

...Youssef Chetioui; Irfan Butt; Hind Lebdaoui; Mary Grace Neville; Laila El Bouzidi Purpose Following the COVID-19 pandemic, the upward trend of organic food (OF) consumption is no longer restrained to western markets but has also extended to emerging markets in different parts of the world. Still...

... on YouTube influences public perception of organic foods. Design/methodology/approach The authors randomly assigned participants (N = 640) from a southern US land grant university to watch one video: balanced news, nonfactual news, or control. All participants indicated changes in perception...

...Taniya Jayani Koswatta; Gary Wingenbach; Holli R. Leggette; Theresa Pesl Murphrey Purpose Public perception of health benefits derived from organic foods is often misaligned with scientific evidence. This study aims to examine the factors affecting public perception of scientific information about...

...Sook Fern Yeo; Cheng Ling Tan; Ming-Lang Tseng; Steven Tam; Weng Kuan San Purpose In recent years, consumers today recognise organic foods as high-quality products which can benefit them in various aspects. The tendency to switch consumption behaviours from conventional to ecological food products...

...Mohammad Rokibul Kabir; Saima Islam Purpose This research aims to assess the consumers' intention to purchase organic foods for balanced physical and mental growth. It examines the decision-making process in buying organic products built on the extended Theory of Planned Behaviour (TPB...

.... Practical implications Marketers should focus on local and local organic food in the assortment. Marketing strategies should include information campaigns. Producers may sell their products regionally or cooperate with local retailers. Introducing a separate official “local organic” label is suggested...

...Frida Pacho Purpose The behavior compelling the consumer’s intention to purchase organic food has received little attention in developing countries. There is limited knowledge concerning the factors that impact consumer’s intention to purchase organic food in these countries. The study empirically...

... consumers, including those who value organic food and vegetarianism, waste quite a lot of edible food. Food is thrown away mainly due to spoilage, short shelf life, being forgotten in the fridge and eating outside the home. Hence, consumers, even those with the best of intentions, face behavioural...

...John Thøgersen; Susanne Pedersen; Maria Paternoga; Eva Schwendel; Jessica Aschemann-Witzel Purpose The purpose of this paper is to review the literature on the country-of-origin (COO) effect in the context of organic food and develop suggestions for further research in this area. Research has...

...Khandoker Mahmudur Rahman; Nor Azila Mohd Noor Purpose The purpose of this paper is to explore the domain relevance of a comprehensive yet almost overlooked theoretical framework for studying organic food purchase behavior in a global context. This conceptual paper argues that there exists...

...Fabio Verneau and Professor Christopher J. Griffith; Valéria da Veiga Dias; Marcelo da Silva Schuster; Edson Talamini; Jean Philippe Révillion Purpose – The alternative food markets are growing and despite the evidences of heterogeneity and of organic food consumers’ special features, little has...

... at: jorgen@ifro.ku.dk © Emerald Group Publishing Limited 2015 Economics Organic foods Waste minimization Schools Meals Cost analysis New Nordic Diet OPUS:   acronym for the project “Optimal well-being, development and health for Danish children through a healthy New Nordic Diet...

... form and hierarchical questions on the motivation underpinning consumers’ choice for a COO. © Emerald Group Publishing Limited 2015 Organic foods Consumers Fair trade Willingness to pay Country of Origin (COO) Sensory analysis Dried fruits To increase the value of products...

...Marie von Meyer-Höfer; Sina Nitzko; Achim Spiller Purpose – While the European organic regulation exists since more than 20 years consumers still do not seem to know what to expect from European Union (EU) labelled organic food. The purpose of this paper is to examine consumer expectations...

...Chih-Ching Teng; Yu-Mei Wang Purpose – The purpose of this paper is to understand how information revealed on organic food labels and perceived organic knowledge drive consumer trust and attitudes towards organic foods, which in turn together with subjective norm eventually influence subsequent...

...Hyun-Joo Lee; Cynthia Goudeau Purpose – The purpose of this paper is to apply the standard learning hierarchy to the study of organic foods. More specifically, this research is intended to examine if cognition in the form of beliefs and utilitarian attitudes, affect in the form of hedonic...

... food retailing. Design/methodology/approach – Empirical data were collected from face-to-face interviews guided by a structural questionnaire. Consumers of organic food retailers located in Taiwan were asked to participate in the research and 416 usable questionnaires were collected. Structural...

...Shiu-Wan Hung; Jia-Zhi Lin; Ping-Chuan Chen Purpose – This study aims to examine how the social capital embedded in health communities influences the knowledge sharing of participating members and drives their organic food consumption. Design/methodology/approach – The structural equation...