...I-Heng Chang; Chaoyun Liang Purpose This study aims to examine the effects of planned behaviour and consumption motivations on sustainable milk consumption intentions among Taiwanese consumers. Design/methodology/approach A total of 959 respondents with experience purchasing fresh milk were...

... Consumer behaviour Purchase intention Planned behaviour Health benefits Food products With greater urbanisation and increasing personal disposable income (Gehlhar and Regmi, 2005), the global consumption of cooking oils has been steadily increasing. Today, more than 213 million tonnes...