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Keywords: Priming effect
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Journal Articles
Journal:
British Food Journal
British Food Journal (2020) 122 (8): 2725–2737.
Published: 24 September 2019
...Liwei Hsu; Yen-jung Chen Purpose Music has a priming effect on product selection. The purpose of this paper is to extend the current understanding on this issue using an experimental design incorporating behavioural and brainwave data. Design/methodology/approach An experiment with 40...
