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Keywords: Processing fluency
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Journal Articles
Journal:
British Food Journal
British Food Journal (2024) 126 (13): 162–181.
Published: 19 March 2024
... intention is observed. The results suggest that the matching of advertising appeals with product types enhances processing fluency, contributing to increased purchase intention. Originality/value This research contributes to the field by providing nuanced insights into the interplay between advertising...
