...Moreno Frau; Tamara Keszey Purpose Since previous literature provides fragmented and conflicting results about the use of digital data for product innovation, the article aims to comprehensively explore and shed light on how agri-food firms utilise external and internal digital data sources when...

... importance of social media on market equilibrium in differentiated food industries. Social media Product innovation Mass media High value products © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only 12 05 2017 13 05 2017 Mariarosaria...

... series where differences emerge over time, themes and firms. There are several instances where CSR can be seen as part of the firms’ marketing tactics. Common approaches include promotion/communication, product innovation and targeted procurement strategies. Ganesan et al. (2009) claim...

... Product innovation Packaging KMA, a new venture, was attempting to enter the Egyptian beverage market during the mid‐1990s, with a newly packaged traditional drink called karkadeh. Although this beverage was a well‐known and a popular product in Egypt, awareness outside the country...

...Leo Paul Dana This case is about Korean Air Lines’ innovative idea to adopt a policy of vertical integration in catering. Rather than out‐source its in‐flight catering, this airline has moved away from industry norms, and is doing its own thing – literally. Korea Product innovation Customer...