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Keywords: Product innovativeness
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Journal Articles
Where innovation processes make a difference in products' short‐ and long‐term market success
Available to Purchase
Journal:
British Food Journal
British Food Journal (2011) 113 (7): 812–837.
Published: 05 July 2011
..., with a specific focus on technology‐ and market‐related factors. Design/methodology approach Data were collected on 129 products of the Dutch food and beverages (F&B) industry announced in professional journals in 1998. Questionnaires were used in 2000 to evaluate product innovativeness, product...
