...Clare Dawson; Howard Lyons Using the example of CJD in the UK, this article shows that the intensity of press coverage of this public health story is unrelated to actual deaths. Yet press coverage seems to have had a (negative) impact on the sales of meat. The perceived trustworthiness of sources...

... African Riesling. © MCB UP Limited 2000 Marketing Wines and spirits Publicity New Zealand Australia South Africa Publicity is a widely employed tool in wine marketing, and is used more extensively than for other alcoholic drinks. This is borne out by a UK analysis of 275 drinks...

... programmes and policy. Explains some of the problems encountered and the lessons learned from the experience. © MCB UP Limited 1992 Education Health care Nutrition Publicity USA 12 BRITISH FOOD JOURNAL 94,3 S ome valuable lessons from the United States on effective implementation of dietary...

... Education Health care Publicity 10 BRITISH FOOD JOURNAL 94,3 H ealthy eating campaigns are being conducted by the Health Education Authority. Food for the Heart: A Health Education Authority Healthy Eating Campaign Jo Poppy British Food Journal, Vol. 94 No. 3, 1992, pp. 10-11. © MCB University Press...