...Hernán Borrero; Theodoros Skevas; Andrew Thomas; Kelsi Stubblefield Purpose This study examines US consumer purchasing behavior for elderberry products, focusing on both the decision to purchase and the frequency of consumption. It investigates how consumer attitudes toward a range of product...

...Liming Zhao; Yingqiao Wang; Xu Cheng Purpose To examine the impact of manufacturer reputation, retailer reputation, and product price on consumers’ perceived quality and purchasing behavior regarding organic milk. Design/methodology/approach Employing a 2 × 2 experiment, data were collected...

... of the study can provide reference for wine producers and distributors to update their strategic layout and also help various channels to understand the characteristics of their customer groups for targeted marketing. Chinese wine consumer Wine market Purchasing behavior Purchasing channel China...