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Keywords: Purchasing behavior
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Journal Articles
Journal:
British Food Journal
British Food Journal (2026) 128 (5): 1925–1942.
Published: 19 December 2025
...Hernán Borrero; Theodoros Skevas; Andrew Thomas; Kelsi Stubblefield Purpose This study examines US consumer purchasing behavior for elderberry products, focusing on both the decision to purchase and the frequency of consumption. It investigates how consumer attitudes toward a range of product...
Journal Articles
Enhancing organic milk sales through cumulative power of product – extrinsic cues: empirical evidence from China
Available to Purchase
Journal:
British Food Journal
British Food Journal (2024) 126 (10): 3644–3662.
Published: 16 August 2024
...Liming Zhao; Yingqiao Wang; Xu Cheng Purpose To examine the impact of manufacturer reputation, retailer reputation, and product price on consumers’ perceived quality and purchasing behavior regarding organic milk. Design/methodology/approach Employing a 2 × 2 experiment, data were collected...
Journal Articles
Chinese consumers' selection of wine purchasing channels: influence of demographic characteristics, perceived value factors, social factors and wine knowledge
Available to Purchase
Journal:
British Food Journal
British Food Journal (2022) 124 (11): 3522–3539.
Published: 14 December 2021
... 15 11 2021 15 11 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Chinese wine consumer Wine market Purchasing behavior Purchasing channel China has become a major wines consuming country with world influence. Data from...
