...) provide expert insights. Findings The results demonstrate that consumers are overwhelmed by the amount and complexity of certification labels. As a TTS, BCT implementation appears to have significant positive influences on consumers’ purchasing decisions, mediated by consumers’ quality perceptions...

... that consumers want to monitor product quality (freshness, microbial growth, toxin risk) and shelf life conditions (exposed to which temperatures) with visual indicators. Consumer behaviour Active packaging Intelligent packaging Purchasing decision Rises in income of consumers changes in age...