Keywords: Rendang
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Journal Articles
British Food Journal (2022) 124 (10): 3183–3200.
Published: 09 December 2021
... restaurants and opened their own businesses afterwards. The demographic characteristics and consumers' perceptions of Padang food are presented in Table 2 . Food decisions Means-end chain Minang Personal value Product attribute Rendang Most of the previous studies regarding ethnic food have...

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