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Keywords: Saudi Arabia
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Journal Articles
Unleashing the potential of social media celebrities to promote food waste reduction in educational institutions: developing an extended model based on the value-belief-norm theory
Available to Purchase
Journal:
British Food Journal
British Food Journal (2024) 126 (7): 2787–2808.
Published: 13 May 2024
... and Macca regions of Saudi Arabia to evaluate the proposed model. The partial least squares-structural equation modelling (PLS-SEM) was employed to analyse the responses. Findings The results showed that VBN theory's components, such as values (biospheric, altruistic and egoistic), beliefs (new...
Journal Articles
Factors influencing consumers' continued use of food delivery apps in the post-pandemic era: insights from Saudi Arabia
Available to Purchase
Journal:
British Food Journal
British Food Journal (2024) 126 (5): 2041–2060.
Published: 10 November 2023
...Salma S. Abed Purpose This research empirically studies consumers' continued intention to use mobile food delivery applications (apps) during the post-pandemic era in Saudi Arabia. Design/methodology/approach Using the unified theory of adoption and use of technology 2 (UTAUT2...
Journal Articles
In search of greener pastures: Al‐Marai and dairy food business in Saudi Arabia
Available to Purchase
Journal:
British Food Journal
British Food Journal (2007) 109 (8): 637–647.
Published: 14 August 2007
... company in Saudi Arabia and its subsequent responses related to marketing. A case research of Saudi Arabian dairy food company, one of the market leaders in the entire Middle East, is advanced and discussed in detail. In addition, the paper highlights future challenges of its future expansion goals which...
