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Keywords: Security and privacy
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Journal Articles
Exploring e-Loyalty Antecedents in B2C e-Commerce: Empirical results from Italian grocery retailers
Available to Purchase
Journal:
British Food Journal
British Food Journal (2019) 121 (2): 574–589.
Published: 28 November 2018
...Monica Faraoni; Riccardo Rialti; Lamberto Zollo; Anna Claudia Pellicelli Purpose The purpose of this paper is to investigate the micro-linkages fostering consumers’ e-loyalty in grocery retailers B2C e-commerce context. Specifically, the authors focused on the neglected role of security, privacy...
