...Ana Gonzales-Gutierrez; Aldo Alvarez-Risco; Iván Orrego-Ormeño Purpose This study aims to evaluate the effect of sensory marketing and service quality on satisfaction, loyalty and repurchase intentions in this context. Design/methodology/approach The study used a correlational, non...

... or measurement instruments used. Sensory marketing Experiential marketing Consumer behaviour Bibliometric analysis The way we understand consumption has changed dramatically over the past few decades. It all began with a pivotal shift in the early 1980s, when Holbrook and Hirschman (1982...

... using SPSS 26. The summary of all five studies in this current research is illustrated in Table 1 below. Ambient scent temperature Construal level Food choice Sensory marketing Frontal alpha asymmetry Human conduct is sensitive to the environment (Zhang et al., 2021...