... safety knowledge, attitudes and practices amongst adult consumers in five countries: Bosnia and Herzegovina, North Macedonia, Serbia, Montenegro and Russia. Design/methodology/approach The study is based on an online survey. The questionnaire was developed and revised based on previous research...

... Publishing Limited Licensed re-use rights only Agri-food industry Export marketing strategy archetype Organizational determinants Belarus Greece Serbia The increase of world food exports by seven percent on average year-on-year over the past 2 decades onto 1.8 trillion of USD, has marked...

... for food. Also, research tends to identify changes in consumer eating habits resulting from the current pandemic situation. Design/methodology/approach In total, 237 consumers from Serbia were online surveyed during November 2020. Starting from the methodology of the SOR model (Mehrabian and Russell...

...: (a) marketing barriers, (b) financial barriers. Figure 1 Conceptual framework for empiric research 09 05 2016 03 10 2016 03 10 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Export Serbia Agri-food industry...

... market. Originality/value – According to the authors’ knowledge, the first application of preference-based market segmentation by conjoint and cluster analysis to organic food market, performed in Serbia, generally characterised by scarce food consumer research. © Emerald Group Publishing Limited...

... characteristic will likely select different strategies for their marketing mixes and will have varying abilities to implement them (Morgan et al., 2012 ; Cavusgil and Zou, 1994). Marketing strategy Export Serbia Adaptation Standardization Agri-food industry A starting point...

... by Roininen et al. in 1999 for measuring health and taste attitudes of consumers, were applied in Serbia. The purpose of this paper is to find out whether the same sub-scales can be identified as in HTAS applications abroad, to test the predictive validity of HTAS and to investigate respondents...