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Keywords: Service experience
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Journal Articles
Cultivating loyalty through logistics: the role of functional, emotional and social experiences in fresh agri-food E-commerce
Available to Purchase
Journal:
British Food Journal
British Food Journal (2026) 128 (1): 40–57.
Published: 22 August 2025
... consumers’ loyalty in agri-food e-commerce, with a focus on the last-mile logistics service experience. Design/methodology/approach The authors construct a theoretical research model with the last-mile logistics service experience (operationalized into three novel dimensions: functional, emotional...
