... this exploratory, cross-sectional study is limited by self-reported data and a lack of causal inference, its theory-driven insights provide a foundation for future longitudinal and confirmatory research. Social implications These findings can inform social marketing through audience segmentation. Practitioners...

...Mohammad Soliman; Aseela Nasser Al Harthi; Alicia Orea-Giner; Amir Azad Adli Al-Kathiri; Naayama Al-Ghafri Purpose This study builds on the value-attitude-behaviour theory to explore the relationships between customer value, social marketing (SM), attitude, word-of-mouth (WoM) and behaviour toward...

... Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Street food Consumer social responsibility Social marketing Sociocultural Attitude Satisfaction Consumption behaviour Street food serves to amalgamate traditional values and the authentic culture of its...

... awareness as a multidimensional construct in social marketing studies domain. The paper is organized as follows. After this introduction, the second section presents the theoretical background. The third section discusses the research model and hypotheses. The fourth section explains the methodology...

.../approach Appropriate socio-behavioral and communication theories and models within a social marketing approach were used to build the integrated conceptual framework of this study. The target population consists of 115 multidisciplinary key stakeholders in Lebanon. Directed and semi-structured individual...

...”, 2010). In recent years, the WHO has made ever more frequent claims that a common basis is needed in order to establish fiscal and social marketing measures aimed at combating bad eating habits and the related overweight-obesity burden (Eu Food Policy, 2010, 2011, 2012b,c). The WHO also recognizes...

... marketing approach. Evaluation of intervention effectiveness is considered to be an important component of any health education initiative. The ultimate goal for social marketing initiatives is sustained behavioural change. Thus, when determining the effectiveness of community‐based social marketing...