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Keywords: Social media celebrities
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Journal Articles
Journal:
British Food Journal
British Food Journal (2024) 126 (7): 2787–2808.
Published: 13 May 2024
... ecological paradigm, awareness of consequences and aspirations of responsibility) and norms significantly and positively influence food waste reduction behavioural intentions. It was also discovered from the results that social media celebrities' attractiveness, expertise and trustworthiness influence food...
