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Keywords: Social media celebrities (SMCs)
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Journal Articles
Decoding excess: the role of social media celebrities and impression management in food over-ordering in luxury dining
Available to Purchase
Journal:
British Food Journal
British Food Journal (2026) 128 (1): 213–236.
Published: 22 September 2025
... the influence of social media celebrities (SMCs) and the moderating role of impression management (IM), aiming to better understand sustainable consumption dynamics and food waste reduction. Design/methodology/approach Data were collected from 417 frequent diners at luxury restaurants in China. Using...
Journal Articles
Street food consumer behaviour decoded: analysing decision-making styles, risk factors and the influential power of social media celebrities
Available to Purchase
Journal:
British Food Journal
British Food Journal (2024) 126 (4): 1781–1805.
Published: 12 February 2024
.... Furthermore, the study explores the moderating role of social media celebrities (SMCs) in bridging the intention-behaviour gap in street food consumption behaviour. Design/methodology/approach The data were collected through an online survey, with 300 participants providing useable responses. Partial...
