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Keywords: Source credibility
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Journal Articles
Journal:
British Food Journal
British Food Journal (2025) 127 (7): 2328–2347.
Published: 01 April 2025
... Limited 2025 Emerald Publishing Limited Licensed re-use rights only Dietary supplements Big five personality traits Source credibility Social media influencer Dietary supplements are popular with consumers because they are perceived to rapidly improve health (Tokhiriyon et al...
Journal Articles
Journal:
British Food Journal
British Food Journal (2024) 126 (7): 2875–2894.
Published: 20 May 2024
...Khaled Ibrahim; Christian Sarfo; Megan Burnett Purpose This study aims to examine the mediating role of product judgement in the relationship between electronic word-of-mouth (eWOM) and purchase intention. Additionally, it explores the moderating effects of source credibility and consumer...
Journal Articles
Journal:
British Food Journal
British Food Journal (2023) 125 (7): 2439–2459.
Published: 06 December 2022
... perceived value (CPV) dimensions, animal welfare and source credibility are positive stimuli of consumer attitude towards purchasing free-range eggs, which subsequently promotes consumer WTPPP for free-range eggs. Research limitations/implications Findings drawn from Australian consumers may...
Journal Articles
Hsiao-Ting Tseng, Mohana Shanmugam, Pritheega Magalingam, Shahriyar Shahbazi, Mauricio S. Featherman
Journal:
British Food Journal
British Food Journal (2022) 124 (12): 4626–4643.
Published: 21 February 2022
... 08 07 2021 15 10 2021 25 11 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Entrepreneurship Electronic commerce Satisfaction Source credibility Enterprise social media Trust The rapid advancements in e-commerce...
