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Keywords: Stereotype content model
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Journal Articles
Journal:
British Food Journal
British Food Journal (2021) 123 (6): 2216–2234.
Published: 15 February 2021
... Licensed re-use rights only Willingness to buy Trust Country of origin Clean green image Stereotype content model Country image of exporting country is a key factor influencing consumers' willingness to purchase imported food products including fresh fruit (e.g. Yeh et al., 2010...
