... assume that awareness alone is sufficient to drive behavioural change. Design/methodology/approach A field survey and face-to-face interviews were conducted with paddy farmers. Partial least squares structural equation modelling (PLS-SEM) was employed to test seven hypotheses examining...

... behaviour. By integrating social, personal, and environmental factors, the study aims to identify cultural similarities and differences in dietary decision-making. Design/methodology/approach This study applies the MOA framework and Partial Least Squares Structural Equation Modelling (PLS-SEM...

.... The study employs binary logistic regression to assess demographic factors and structural equation modelling to assess motives and barriers influencing consumers’ willingness to subscribe. Finally, the significant demographic factors are mapped against significant motives and barriers to results...

..., was conducted and analyzed applying structural equation modeling. Findings The findings suggest that organic food labeling fraud committed by any actor has a significant negative impact on consumers’ beliefs about the trustworthiness of that actor, with farmers having the least negative impact. Although...

... survey was conducted in March 2024 with 2,899 respondents from Belgium, France, the UK, Spain and Croatia. The data were analysed using partial least squares structural equation modelling to examine relationships between innovation adoption, food preferences and local food perceptions. A segmentation...

... are mainly a function of the physical properties of food, whereas intangible values are driven by customer experience towards food (Vranesevic et al., 2004). Food consumption Millet-based food Value consumption Behavioural intention Customer satisfaction Structural equation modelling...

... survey, in which 331 responses were compiled. Data obtained were analysed using structural equation modelling (SEM) with AMOS v27 software. Findings The results show that performance expectancy and WOM have a significant impact on the adoption of TRPs. However, it was found that effort expectancy...

.../methodology/approach The research employs structural equation modelling (SEM) and a machine learning approach to identify factors influencing the ABT behaviour that leaders can use to predict the prospect of the ABT in their enterprises. Information was collected from 255 respondents representing 166 SMEs...

... of planned behaviour. Design/methodology/approach Responses were collected from 243 organic rice consumers in a farmers' market in Chachoengsao Province, Thailand, following a convenience sampling approach. The gathered data were analysed using structural equation modelling to evaluate the strength...

... it). The proposed hypotheses were tested using covariance-based structural equation modelling (CB-SEM). Findings The results show that: (1) Spain's reputation among Chinese consumers can be principally explained by its appealing environment and advanced economy; (2) reputation does not have a direct impact...

.... Design/methodology/approach The sample covers 314 smallholders from Nanning region in Southern China who have engaged in non-certified organic farming. Judgmental and convenient sampling are applied to collect data. Data analysis consists of confirmatory factor analysis, structural equation modelling...

... administered to a convenience sample of 715 participants. By using structural equation modelling method, a travel intention framework was successfully developed to test the impact of characteristics of food safety risk on perception of risk, and subsequently on travel intention. In addition, the framework...

... A conceptual model proposed comprises of five latent variables representing healthy cafeteria attributes, perceived value, eating behaviour, satisfaction and post-purchase behaviour. A total of 570 completed questionnaires were collected, and the hypotheses were tested using structural equation modelling...

... months of 365 people who consumed fish for at least one year. This research was conducted in Malang City, Indonesia. Data analysis applied structural equation modelling by measuring perceived values, attitudes, social norms, behaviour control, intentions and frequency of fish consumption. Findings...

... for food online in China. Design/methodology/approach The data were collected through a web-based survey (n=643, in three cities: Beijing, Guangzhou and Chongqing). Descriptive analysis, cluster analysis, factor analysis and structural equation modeling were employed for data analysis...

... factors in purchasing pasture-raised milk. Design/methodology/approach Drivers of pasture-raised milk purchases are identified and the conceptual model is tested using structural equation modelling with data from a cross-sectional study among 917 German milk consumers. Findings Perceived price...

... was tested using structural equation modelling of the resulting data to examine the research hypotheses. Findings The empirical study confirms the predictive role of the two selected drivers of brand value. Both consumer-brand engagement and brand experience influenced behavioural intentions...

.../approach – Before applying covariance-based structural equation modelling (a path analysis) on the data collected from 112 chain coordinators (CCs) (chief executive officers, managing directors and head of departments) of the selected agri-food supply chains, a comprehensive process of exploratory factor...

... on attitude, perceived behavioral control and buying intention in context of buying organic food. Design/methodology/approach – Structured questionnaires were randomly distributed among academic staffs and students of two universities in southern Punjab, Pakistan. Structural equation modeling...

... Structural equation modelling International travel Food safety Risk analysis Food is considered as part of local culture and becomes one of the attractions for tourists (Hjalager and Corigliano, 2000). However, the frequent reports of food poisoning from overseas travel make people associate food...