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Keywords: Structure equation modelling
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Journal Articles
Journal:
British Food Journal
British Food Journal (2019) 121 (9): 1982–1997.
Published: 01 August 2019
.... Design/methodology/approach A quantitative survey of 608 respondents was performed. A structural equation modelling (SEM) procedure was implemented. Findings Results show that: first, HC is the main driver of participants’ intention to reduce palm oil consumption; second, consumers’ attitudes...
